Perspectives & Insights

Articles

Candid perspectives on the orthopedic and spine industry — from executive leadership and talent strategy to market dynamics and career development.

The Innovation Stranglehold: How Hospital Contracting is Failing Patients
Industry InsightDecember 20, 20255 min read

The Innovation Stranglehold: How Hospital Contracting is Failing Patients

Hospitals are killing innovation, and the strategics are willing accomplices. Hospital purchasing departments used to just process paperwork. Now they control everything through exclusive sole- and dual-source contracts.

DDA
Drue De Angelis
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Orthopedic Exceptionalism
Industry InsightJune 17, 20145 min read

Orthopedic Exceptionalism

Why Ortho is Unique Among Medical Devices and Why Outsiders Struggle to Grasp it. Despite the reality that surgeons are losing their autonomy, there are fundamentals in orthopedics that make it unique.

DDA
Drue De Angelis
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Betting on Orthopedic Bundling – The only "Constant" is Change
Market AnalysisOctober 22, 20147 min read

Betting on Orthopedic Bundling – The only "Constant" is Change

I'm often asked what the orthopedic market will look like in the next few years. Having spent over 27 years in the Orthopedic Implant Industry, I've decided to put down on paper what I think.

DDA
Drue De Angelis
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The Math Is Brutal for MSK Startups
Commercial StrategySeptember 20242 min read

The Math Is Brutal for MSK Startups

J&J Spine Budget 2024: $2.1B. Your entire company valuation: $10M. The secret isn't about outspending them — it's about out-executing them with the RIGHT commercial leader.

DDA
Drue De Angelis
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My Stryker Decision
Career DevelopmentNovember 20243 min read

My Stryker Decision

1997. I walked away from 10 years at Zimmer. Fifth President's Club award. Top performer. Comfortable territory. That decision changed everything I understand about what drives exceptional performers.

DDA
Drue De Angelis
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The Starting Pitcher Paradox
LeadershipNovember 19, 20255 min read

The Starting Pitcher Paradox

The scrappy leader who got you from $0 to $8M — why do so many of them flame out when you hit $10–30M? Same paradox, different direction.

DDA
Drue De Angelis
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